We were approached by 3 students who are doing their Honours at Vega, The Brand Communication School (www.vega.co.za). We are honoured that they chose us, Upper Highway Air. Thank you!
Below is a little about them:
“We are (3) Durban Vega postgraduate students, Natasha James, Kendra Hunn and Simon Watson. We are conducting research for our Brand and Brand Building assignment that focuses on developing Upper Highway Air (UHA) as a brand. We felt that UHA is an inspiration to the entire community, as they are an advocate for the people and fighting for our right to a healthy and safe environment. We have identified the opportunity and potential for the growth of UHA as a brand, and strongly believe that UHA can expand their helping hand to other communities as well as fighting for those who do not have a voice such as the environment and animals.
Through this survey we are wanting to gather as much of the communities’ percpetions and opinions of the UHA brand in order to develop an insightful approach to our goal for this assignment.”
To take part in the survey – please click here.